What is Trans-media storytelling ?
Is Trans-media Storytelling Effective?
Trans-media is the act of telling the same story through different mediums. That could be through shows, movies, shorts, toys, etc.
Over the last few years, trans-media has seemed to have taken over the media market. So, I wanted to take a look at trans-media storytelling from the outside and look at the effectiveness of its storytelling. is it effective? Is it not effective? Where does it strive? and Where does it need help?
All of the pieces in this page are dedicated to finding the ins and outs to trans-media storytelling and its effectiveness.
My Individual Research on Trans-media
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Joe Champ Interview
Joe Champ, an associate professor at Colorado State University was kind enough to sit down with me and explain trans-media from a storytellers perspective.
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Transmedia story
My focus on this portion of my research was to look at how companies have gone too far with producing trans-media. This story dives into how companies have lost their way with trans-media storytelling.
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Podcast
This podcast is a sit-down I had with my good buddy, Kannon. Kannon is a consumer of trans-media and has many opinions on the subject. I sat down with Kannon to speak about how he sees trans-media!
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Interactive Element
This interactive element goes over how trans-media has been present in entertainment for decades. This interactive element carries a brief history of how trans-media has been used to propel brands further.
Real Life Examples of Transmedia
Trans-media is a very successful form of storytelling. Trans-media has been around for a long time and will be around for a long time. When looking into if it was effective, I found that it was impossible to say trans-media is ineffective. With how popular it is and how many companies have turned to trans-media, It has been a saving grace for many companies. But when companies participate in trans-media, they can ruin their ability to tell a cognitive story because of the lack of quality. I found that trans-media becomes watered down when companies push and push stories through for no reason other than profit.
So, is trans-media effective? The answer is a resounding yes.
Trans-media can only stay effective when storytellers are invested and committed to their stories 100% of the time. Trans-media becomes watered down and less special when the writers put less time and effort into their stories. It is safe to say that the lack of investment from writers has lead to the pushback from fans. Trans-media originates from a place of love and expansion. Stories lose their flare when writers are creating new stories because of habit, not love.